Craig MacAdams

WORK HISTORY

EDUCATION

SKILLS

ABOUT CRAIG MACADAMS

I am a results-oriented B2B product and solutions marketer with a wealth of knowledge, experience, and expertise within the investment and financial technology industries. Currently, as a Manager of Solutions Marketing at SS & C Advent, I oversee the market presence for front-to-back investment management software designed for complex alternative hedge funds and global asset managers. My work is centered on bridging the gap between sophisticated software capabilities and the strategic needs of a wide breadth of financial institutions. I spend my time constructing global marketing strategies, refining product messaging, and researching the market trends that drive our thought leadership.My career path began at Wellington Management as a Hedge Fund Administration Consultant after graduating from Loyola University Maryland with a double concentration in Economics and Finance. That operational foundation proved invaluable when I transitioned into product marketing at Natixis Investment Managers, where I led the creation of impactful content across a wide array of fund types. This blend of hands-on financial operations and strategic marketing allows me to partner effectively with industry analysts and develop high-impact sales enablement assets that resonate with technical audiences.I believe that modern marketing in the FinTech space requires a deep technical toolkit. To drive results, I’ve leveraged a broad stack of industry-leading platforms, including Salesforce, HubSpot, and Pardot for growth, alongside Highspot, Seismic, Vidyard, Bynder, and Loopio for sales enablement and due diligence. My approach is further supported by data and design tools, such as Power BI, On24, Crayon, Canva, and the Adobe Creative Suite, ensuring that every strategy is both data-driven and visually compelling.I am always interested in connecting with others in the FinTech and investment management space to discuss emerging trends and marketing innovation.