Craig L. White

Senior Vice President General Manager @Tribune Publishing Company

Los Angeles, CA, US
MOBILE NUMBERS
+13•••••••31

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WORK HISTORY

Jul 2017 — Present

Senior Vice President General Manager @Tribune Publishing Company

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Los Angeles, CA, US

Spearhead business development at Tronc, an award-winning media company and owner of acclaimed publications including Los Angeles Times, Chicago Tribune, and New York Daily News • Drive product and technology platform initiatives, pivoting business from a traditional subscription service to a flexible pre-monetized distribution platform to maximize customer retention, acquisition, and distribution of syndicated content • Manage and mentor 100+ team members across four business units, aligning goals while nurturing a productive, results-driven work environment

EDUCATION

1998 — 2002

Swinburne University of Technology

MBA, Corporate Strategy

SKILLS

Social Media MarketingBusiness AnalysisForecastingInternational Business StrategyBusiness Process ImprovementStrategic PartnershipsStrategic CommunicationsStrategic PlanningClient RelationsAccount ManagementProduct DevelopmentDigital MediaSalesCompetitive AnalysisStart-UpsBudget ManagementBusiness StrategyMarketingOnline MarketingBrand DevelopmentStrategyE-CommerceBusiness DevelopmentDigital MarketingProduct MarketingManagementBrand ManagementMarketing StrategyManagement of International TeamsBusiness PlanningOperations ManagementMarket ResearchDigital StrategyEntertainmentGlobal Cross-Functional Team LeadershipBusiness TransformationOnline AdvertisingAdvertisingNew Business DevelopmentP&L Management

ABOUT CRAIG L. WHITE

A forward-thinking senior executive with a proven track record of championing transformational business strategies from the ground up for leading multinational entertainment, media, technology, and CPG companies. With a background in business development and strategy, I leverage my international leadership and operational agility to pioneer long-term change-management solutions that allow organizations to successfully adapt and thrive within disrupted markets. I am passionate about mentoring culturally diverse teams across multiple regions and countries and pride myself on fostering an inspiring workplace culture where innovation meets results.

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Craig L. White — Email, Phone Number & Contact Info | Unifers