Craig James Kelker

About Craig James Kelker

With over twenty years of experience as a product manager and solution consultant, I combine technical skills, business acumen, and customer focus to deliver innovative and impactful marketing solutions. I am passionate about leveraging Salesforce Marketing Cloud and other platforms to create engaging and personalized customer journeys across channels and devices.Recently, I managed the product roadmap and feature set of JourneyMail, a direct mail messaging solution that integrates with Salesforce\'s Journey Builder platform. I also serve as a subject matter expert, handle product marketing and sales demos, and oversee the onboarding of new customers. Previously, I designed and built multi-tenant integrations for SaaS deployments, enabling flexible, secure, and scalable data exchange. I have multiple Salesforce and Datorama certifications and a strong background in web and API platforms, project management, process engineering, and system design.

Experience

1. Senior Solution Architect (Pre-sales)

   Klaviyo

   Apr 2024 — Present · Denver, CO, US

   As a Solution Architect for GTM Sales, I am responsible for facilitating long-term, deep relationships with the prospects to help drive Klaviyo\'s market-leading position in the owned marketing space.I work directly with our customers to build technical champions, and help envision how Klaviyo could be used and integrated within their tech stacks. Our team dives deep, takes a consultant-first mindset, and develops solutions that ensure long-term success for our customers. We use these engagements as an opportunity to learn, prototype, and ship meaningful improvements to the Klaviyo experience.2024* Stats - 69 won deals (Globally #1 for Q3 & Q4)- 1.25m ARR influenced (#2 within ENTR/SMB)*partial year with a little more than 6 mos of active field work2025 Q1 - 39 won deals (Globally #1)- 1.21m ARR influenced (#1 within ENTR/SMB, Globally #5)

Education

• Indiana University - Kelley School of Business

  BS, Business

  1995 — 1999

• Maastricht University

  International Studies

  1998 — 1998

Skills

• Saas
• Planning
• Process Engineering
• Salesforce.com
• Integration
• Business Analysis
• Soa
• Business Process
• Architecture
• Management
• Project Planning
• Enterprise Architecture
• Productization
• Omniture
• Web Services
• Project Management
• Requirements Analysis
• Pre-Sales
• Genesis
• Engagement
• Professional Services
• Databases
• Customer Relations
• Product Management
• Software as a Service (Saas)
• Healthcare
• Xml
• Strategy
• Product Development
• Analysis