Craig Heron
- Role
- Director of Marketing at Event Vesta
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Craig Heron
Working in marketing tech for event promoters, hosting my own events, and supporting…
Experience
Director of Marketing
Jul 2022 — Present
We automate promoting to local community calendars for hundreds of promoters and tours in the US. More in the works! Check it out: Vesta.fun/promote 2023 The Minnesota Twins Techstars Accelerator 2021 AIM Tech Startup of the Year • Created a resource center and blog to house helpful content for event promoters.(https://info.eventvesta.com/organizer-blog/) • Launched a podcast interviewing interesting professional promoters and organizers finding out how they got into their career and what marketing is working for them now. • Improved SEO of both our B2B pages and the user generated content event discovery site. • Create new landing pages to test messaging around new product ideas and launches. • Create sales collateral and sales enablement content to support our sales team. • Develop relationships with local and industry reporters to identify and share PR opportunities. • Create and manage experiential brand activations to promote our B2C event discovery mobile app. • Test paid acquisition channels and creative to identify opportunities to reach both consumers & businesses. • Run SQL queries to pull reports to analyze usage, opportunities, and data content. • Like. all the other stuff that needs done at an early-stage startup.
Education
DuBois Business College
Bachelor's of Specialized Business, Movie Making
2012 — 2014
Point Park University
B.S., Sport, Arts, and Entertainment Management
2011 — 2011
Art Institute of Pittsburgh
Digital Filmmaking and Video Production
2010 — 2011
Skills
- Media Production
- Premiere
- Feature Films
- Sound
- Marketing
- Event Planning
- Writing
- Customer Service
- Photography
- Directing
- Audio Recording
- Logo Design
- Editing
- Film
- Video Production
- Camera Operation
- Online Advertising
- Videography
- Music Videos
- Camera
- Video
- Short Films
- Social Media Marketing
- Video Editing
- Film Production
- Image Manipulation
- Illustrator
- Acting
- After Effects
- Image Editing
- Cinematography
- Multimedia
- Photoshop
- Social Media
- Live Events
- Graphics
- Graphic Design
- Digital Photography
- Lighting
- Final Cut Pro
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