Craig H.
Socio-behavioral scientist, ethnographer, strategist @ Dell Technologies
- Role
- Senior Principal Cx Researcher, Services R & d at Dell Technologies
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Craig H.
Craig Hughes is a socio-behavioral scientist and service designer with 20+ years of consulting in innovation, research, and design with Fortune 500 clients spanning operations in 188 countries. He combines ethnographic fieldwork, complex data analysis, and design strategy to innovate better services, products, and communications alongside end users and service recipients.Craig is a committed mentor and educator, presenting training sessions and research findings to international audiences. He has been a guest speaker at regional and international conferences, including the Society for Applied Anthropology. His design work has been recognized by Communication Arts, HOW International Design Annual, American Graphic Design Awards, AIGA, AAF, PRSA, Rockport Publishers, and more.
Experience
Senior Principal Cx Researcher, Services R & d
May 2021 — Present
Lead global research on the Dell customer experience, using operational and behavioral data to generate insights for innovation and support data-driven decision making.
Education
University of Nebraska at Omaha
Master’s Degree, Sociology and Anthropology
2013 — 2016
University of Nebraska at Omaha
Bachelor’s Degree, Studio Art/Communications Design
2004 — 2008
Skills
- Information Design
- Web Design
- Statistical Data Analysis
- Art Direction
- Qualitative Research
- Advertising
- Sociological Theory
- Creative Direction
- Ethnography
- Applied Anthropology
- User Experience
- Interaction Design
- Corporate Identity
- Typography
- Lateral Thinking
- Graphic Design
- Branding & Identity
- Logo Design
- Creative Strategy
- Quantitative Research
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