Craig Holliday

About Craig Holliday

A career comprised of three segments: 1. Telecom and IT – 17+ years 2. Alternative Finance and Investments – 13+ years 3. Technology and Global Transformations – 3+ years Telecom and IT Firms: MCI, ATT, Sprint, Cable & Wireless. Roles in sales, product marketing, product management. Sales roles increased in responsibility culminating in over $100M in enterprise revenue strategy by leading global team and executing on plan. Product roles covered all non-voice products with over 40% margin. Director leading global organization building ubiquitous web hosting service in US, London, Paris, Munich, Tokyo. Alternative Finance Firms: PerTrac, ClearView Edge, M6 Capital Management, Huygens, Abby Consulting. Licenses included Series 3, Series 30, Series 65 (expired). Roles in sales, marketing, and product development around the alternative asset investing space. Worked with foundations, hedge funds, fund of funds, endowments, institutions, family offices, CTAs, and others. Provided analytical tools for investment guidance and analysis, co-built a robo-advisor, raised assets from clients for investment in various programs. Speaker at CTA Expos around marketing and client relations. Understanding of regulatory and operational due diligence required in this space. Technology and Global Transformations Firm: Dell Technologies Role is to work as a leader with the architect and account lead to set strategic efforts around global, transformational pursuits. Responsibility is to identify and finalize global transformational pursuits around data centers, data, cybersecurity, computing, workforce, public/private/multi-cloud, and AI/GenAI. Lead the team focused on a measurable outcome as driven by the transformation. Teams are multi-functional, cross-company, strategically driven, and organized around meeting measurable milestones. Align with strategic partners such as Microsoft, Intel, Broadcom, Deloitte, Accenture, and others. Revenue of $200M+ as part of the team. Key Skills: • Navigation of large, complex selling environments • C-Suite skills drive strategy and execution for transformation • Create and drive sales strategy for large team • Team selling (POD); cross-functional global collaboration • Technological awareness - data centers, collocation, apps, AI, ML, GenAI, PCaaS, SaaS, networking, cybersecurity, computing • Understanding of Agribusiness, business cycles, Exchanges, and economics • Series 3, Series 30, Series 65 (Expired) • Excellent understanding of Alternative Finance, investing, and financial technologies • Salesforce and HubSpot proficiency

Experience

1. Partner, Client Principal

   Dell Technologies

   Sep 2021 — Present

   Leading digital transformation initiatives for large enterprise clients. Expertise in multi-cloud transformation, edge computing, and data science. Successfully navigated complex sales environments to deliver tailored solutions that drive business transformation.

Education

• Memphis State University

  BBA, Marketing

  1979 — 1983

• University of Memphis

  MBA, Finance

  1993 — 1995