Craig R. Higdon
Head of Client Services: Brand, Experience, Product | Advisory Board Member
- Role
- Head of Client Services at Creature
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Craig R. Higdon
My career is focused on helping organizations exceed the expectations of their customers, empower their employees and the improve the world.Day-to-day this looks like:• Building products and processes that improve the lives of customers AND employees• Develop solutions to immediate business problems in a way that supports long-term strategy• Creating community around challenges that foster collaboration and cross-department supportI\'ve led teams of strategists, researchers, designers and developers to create and deploy innovative digital products, transformation strategies, market research, business process improvements, and content strategies for companies like Aon, EY, eBay, VH1, AT & T, Adidas, MetLife, The Capital Group, Brighthouse Financial and Cigna.Want proof? Read what the people I\'ve worked with have to say or take a look at my writing or projects then get in touch and we can get to know each other.
Experience
Head of Client Services
Mar 2024 — Present
By applying our expertise in brand, experience, and product design we lower customer acquisition costs, decrease churn, invent new products, create go-to-market strategies and help our clients grow into the company they want to be.Our startup heritage means we’ve got innovation in our DNA. We balance speed with quality, prioritizing real world results over perfection to transform the companies we work with.
Education
Pacific Northwest College of Art
Graduate-Level Studies, Collaborative Design
California State Polytechnic University-Pomona
BS, Communications with a focus on Journalism
Michigan State University - Eli Broad College of Business
Master’s of Science, Management, Strategy, and Leadership
Skills
- Business Strategy
- Account Management
- Advertising
- Management
- Search Engine Optimization (SEO)
- Technology
- Project Management
- SEO
- Corporate Strategy Formulation
- Business Analysis
- Web Project Management
- Entrepreneurship
- Copywriting
- E-Commerce
- Digital Media
- Humor
- Networking
- Business Development
- Web Content
- Marketing
- User Experience
- Content Strategy
- Strategic Planning
- Social Media
- Organizational Effectiveness
- Business Decision Making
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