Craig Fisher

About Craig Fisher

As a visionary strategist and sales leader who is experienced at tech giants like Google, SAP, and IBM, I specialize in driving revenue growth and market expansion. I have successfully spearheaded transformative cloud adoption strategies and deepened customer engagements, securing strategic enterprise accounts valued $1B+.Known for my deep industry knowledge, I\'ve expanded global footprints and forged vital business relationships, achieving exceptional results. As a skilled C-suite negotiator, I align business strategies with corporate priorities, driving innovative partnerships with Fortune 100/500 clients that result in win-win outcomes and YOY growth.My leadership extends to crafting growth strategies that increase productivity, accelerate sales cycles, and lead digital transformations for enterprise accounts, leveraging advanced technology frameworks. As a visionary, I identify new revenue streams and deliver substantial value to businesses and customers alike, excelling in C-level collaboration and leading cross-functional teams to surpass business goals.EXECUTIVE SNAPSHOT:CAREER SCOPE: With 25+ years in business technology, beginning at SAP and progressing through global leadership roles at companies such as Google and IBM, I have spearheaded growth and market leadership, managed revenue portfolios exceeding $100M, expanded market share, and driven enterprise innovation at scale.KEY ACCOUNTS 124+ Enterprise Accounts of $1B+ including F5, T-Mobile, Seattle Children’s Hospital, Allen Institute, Nike, Costco, Levi’s, and Several Startups with $100M+ in FundingTECHNOLOGY EXPERTISE Artificial Intelligence (AI), Generative AI (GenAI), Machine Learning (ML), Cloud Architecture, Big Data, Data Science, Security, Cybersecurity, Data Integration, Disaster Recovery, Business Intelligence (BI), Cloud Technologies, Open Systems, Management Software, Data Analytics, CommerceCAREER ACCOMPLISHMENT HIGHLIGHTS:Secured $12M in net new revenue from high-value enterprise accounts within the first 12 months.Improved quota rates 35% and reduced the average sales cycle time by 14%.Captured $23.5M in annual recurring revenue (ARR), impacting Google’s YOY revenue growth by 47%+.Set foundation to spike revenue, driving a 57% YOY growth in 2018 alone.Obtained multimillion-dollar sales contract and achieved more than 125% of plan. Revitalized sales team to 100% quota attainment, with 2 members exceeding 300%.LET’S CONNECT! I enjoy meeting new people and learning about innovative companies. Connect with me if you\'d like to chat.

Experience

1. Head of Sales, Customer Acquisition, Pnw Revenue Generation & Partnership Development

   Google

   Jan 2023 — Present

   As a Sales & Strategy Executive overseeing the Pacific Northwest, I thrive on developing strategies in conjunction with transparent and accountable leadership to spur long-term growth. I excel in crafting high-performance team cultures, driving pipeline generation, and securing new customer acquisitions in the competitive cloud market. My approach is centered around fostering collaboration and excellence, ensuring strategies align with market demands and organizational goals.EXECUTIVE LEADERSHIP: Team: 23 Direct & Dotted Line | Budget $6M+|$12M in Net New RevenueMAJOR ACCOUNT WINS: Puget Sound Energy, OIA Global, Fisher Investments, Lithia MotorsSELECTED ACCOMPLISHMENTS:Spearheaded strategic initiatives boosting multi-channel sales, increasing ARR by 28% across key verticals.Entered 3 new regional markets, securing $12M in net new revenue from enterprise accounts in 12 months.Designed data-driven sales enablement program, increasing quota attainment by 35% and cutting sales cycle by 14%.Enhanced customer retention to 92% through tailored success strategies and proactive pain point resolution.Negotiated partnerships with six leading ISVs, generating $9M in joint revenue and deepening ecosystem integration.

Education

• University of Arizona

  Bachelor of Science, Communication

• UW Foster School of Business

  University of Washington Executive Management Program, Executive Management Program

Skills

• Cloud Computing
• Leadership
• Account Management
• Digital Media
• Sales Channel Development
• C-Level Negotiations
• Solution Selling
• Product Management
• Staff Training & Development
• Business Strategy
• Product Marketing
• Direct Sales
• Solution Development
• Go-to-Market Strategy
• Selling
• Start-Ups
• Mobile Devices
• Channel Sales
• Strategy
• Channel
• Business Alliances
• Enterprise Software
• Software as a Service (Saas)
• Business Development
• Sales
• Software Industry
• Global Sales & Market Development
• Solution-Based Selling
• Outsourcing
• Marketing Technology
• Saas
• Pipeline Development
• Large Account Management $50m+
• Sales Process
• Global Sales Strategy & Execution
• Management
• Strategic Partnerships