Craig Desens

About Craig Desens

Over the past 15+ years, I’ve applied my “builder/fixer” mentality and transformational…

Experience

1. General Manager, Retail - Major Accounts

   Catalina Usa

   Jan 2020 — Present

   Catalina is the market leader in shopper intelligence and highly targeted in-store and digital media that personalizes the shopper journey. Powered by the world\'s richest real-time shopper database, Catalina helps CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually. Catalina has operations in the United States, Costa Rica, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Education

• Northern Illinois University

  Master of Science - MS

• Valparaiso University

  Bachelor of Science - BS

Skills

• E-Commerce
• Social Media
• Customer Relationship Management (Crm)
• Team Building
• Product Marketing
• Strategic Planning
• Analytics
• Digital Marketing
• Business Intelligence
• Targeted Advertising
• Market Analysis
• Customer Insight
• Lead Generation
• Digital Strategy
• Business Development
• Integrated Marketing
• Saas
• Marketing Strategy
• Account Management
• Salesforce.com
• Marketing Research
• Sales
• Marketing Management
• Management
• Business Process Improvement
• Media Planning
• Organizational Development
• Selling
• Analysis
• Strategy
• Start-Ups
• Financial Services
• Strategic Partnerships
• Cross-Functional Team Leadership
• Media Buying
• Online Advertising
• Mobile Devices
• Leadership
• P&L Management
• Competitive Analysis