Craig de Borba
SEO & Digital Marketing Leader/Strategist | Producing Next-Level Organic Results
- Role
- Search Engine Optimization Manager at SmartRecruiters
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Craig de Borba
I\'m skilled in orchestrating and directing all components of digital marketing and the…
Experience
Search Engine Optimization Manager
Oct 2024 — Present · US
Define and lead execution of global SEO strategy within greater Marketing Operations team; primary focus and key metric is elevating SEO and pipeline generated through organic search• Own content, tech improvements, SEO platforms, reporting, site auditing, and blog activities • Perform keyword research and analysis, optimizing on-page and off-page SEO factor • Drive SEO content strategy/optimization for new and existing pages (including marketing website and blog) in collaboration with Web Development team; maintain knowledge of latest SEO strategies • Devise new/existing pages and content to improve rankings, monitor/improve SEO statistics (click rate, bounce rate, redirects), and analyze and resolve on-page technical SEO issues across domain • Review/manage link building, identifying/executing new backlinking opportunities and campaigns • Collaborate with content team on blog optimization and strategies to drive new success • Work with EMEA on SEO localization strategy and implementation; utilize WordPress CMS
Education
Udacity
Professional, Marketing Analytics
California State University - East Bay
Bachelor's degree, Classical Music
Ohlone College
Associate of Arts, Music, Communications
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.