Craig Costanza
Sales Director, Latam @Spring Global
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WORK HISTORY
Sales Director, Latam @Spring Global
AI-powered Retail Execution solution for fast moving consumer goods manufacturers (FMCG) and their mobile sales and merchandising organizations with Direct Sales Distribution (DSD) model. Platform consists of advanced technology (AI, IR, AR) salesforce automation including delivery, sales, van sales, merchandising. Consultative player/coach role, calling on multi-national CPG companies in the US and Latin America. Direct management of LATAM sales team; fluent in Spanish.• Successfully renegotiated SaaS subscription renewal contracts - including upsell premium - for largest customers, 18% at Cargill and 10% at Unilever.• Generated $2.5M in net new pipeline in 5 months.
EDUCATION
Stanford University
Bachelor of Arts (BA)
SKILLS
ABOUT CRAIG COSTANZA
I am an enterprise software and AI technology sales executive with more than 20 years of experience driving revenue and exceeding sales targets. I have managed all aspects of complex enterprise software (AI, SaaS, on-premise) and consulting services sales cycles, including business development (BD) campaigns and events, value assessments, solution road-mapping, executive presentations and engagements, and steely contract negotiations.I\'ve dedicated my career to helping companies derive business value from technology solutions by listening, understanding, and collaborating with key stakeholders on retail execution, revenue management, sales effectiveness via price optimization, product development, supply chain management, manufacturing operations, and quality / compliance. My professional background includes both net new business acquisition and account management (cross-sell / upsell) roles. Several of my roles have involved selling AI-based enterprise software solutions. In all my roles I bring analytical thinking, a team-oriented work ethic, and strong commitment to business outcomes that lead to customer success. I approach every client interaction as an opportunity to learn as much as I can from as many people as possible. Only then can \"partnership\" have real meaning and generate forward movement. Whether volunteering at a community services organization or coaching my kids\' sports teams, I\'ve learned that talent only takes you so far; it\'s hard work, discipline, and a great attitude that will propel you to elite status, whether on the field, in the office, or in life. I\'m currently learning and sharing how data science, Agentic AI, Image Recognition (IR), and Gamification are empowering sales rep’s and merchandisers by giving them the intelligence they need to surpass their goals, winning shelf space, boosting revenues, and reducing churn. How? Connect with me to learn more.
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