Craig Cleveland
User Experience Lead @Main Digital
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WORK HISTORY
User Experience Lead @Main Digital
Washington, DC, US
Delivered a multi-factor UX audit of existing ‘US Fintech’ loan and securities reconciliation application for overall usability, design effectiveness, brand conformance, content delivery, development efficiency, and accessibility.Conducted ongoing user and stakeholder interviews utilizing AI models to analyze data and provide feedback to product development.Designed and delivered adaptive Information Architecture, User Flow and User Journey documentation, providing structures that would evolve with continuous learning models. Utilizing Figma and Claude AI, implemented audit and user research to rapidly prototype wireframe and design, effectively shifting user satisfaction from 46% to 93%. Collaborated with development team to deliver a comprehensive design system based on Material Design and React component principles including: responsive layouts, accessibility adherence, adaptable components, and light & dark modes.Storybook implementation of design system and components, ensuring visual consistency, testing states, usage documentation, and expediting design to development handoffs.
EDUCATION
Utah State University
Communication Arts & Design, Fine Art
SKILLS
ABOUT CRAIG CLEVELAND
With over 15 years of experience in UX product design, creative direction, and brand development, I’ve worked across enterprise, SaaS, e-commerce, B2B, B2C, startup, and in-house environments. Proficient at implementing AI models within the product design and creative process, I thrive at the intersection of strategy and creativity, delivering data-driven design solutions that balance user needs with business goals. I’m a design leader who values collaboration, continuous learning, mentorship and building strong team cultures. Whether solving complex problems or designing scalable solutions, I approach each challenge with curiosity and commitment. If you’re seeking a UX / product designer who can lead, execute, and scale design in dynamic fast-moving environments, let’s connect. AI Mastery Certification Coursiv, 2025/2026• Utilizing Generative AI tools and Prompt Engineering for content creation, workflow automation.• Applying multiple AI-driven data analysis techniques to identify patterns, trends, actionable insights and improve decision-making efficiency.• Integrating AI tools (e.g. Notion, ChatGPT, Gemini, Claude, Lovable, FigmaMake) to facilitate brainstorming, rapid prototyping, user testing, iteration, and design validation.Principles by design:– Impact over effort– Consciously evolve– Embrace challenges– Discuss, decide, commit– Work hard, live well– Maintain balance– Be exceptional.
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