Craig Hanken
Marketing Architect | Brand Builder | Creative Strategist | Driving revenue growth through integrated marketing, smart systems and compelling storytelling
- Role
- Director of Marketing at Ag Express Electronics Inc
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Craig Hanken
Marketing & Communications Executive with proven success leading comprehensive transformations at multiple organizations, from rebuilding marketing and creative departments to launching new brands. Expert at integrating platforms (HubSpot, BigCommerce, Acumatica) to streamline operations and developing data-driven campaigns that deliver measurable ROI. Skilled storyteller adept at translating complex technical and financial concepts into compelling narratives across agriculture, electronics, fintech, healthcare and CPG sectors.
Experience
Director of Marketing
Aug 2023 — Present · Des Moines, IA, US
Led comprehensive marketing transformation for a multimillion-dollar electronics company, rebuilding and leading marketing/creative teams, modernizing tech stack, and launching sister brand Integrated Circuit Work.• Rebuilt marketing department structure, implementing a cross-functional team of in-house specialists (Copywriter, E-commerce Coordinator, Digital Marketing Specialist and Graphic Designer) and strategic agency partners for SEO, HubSpot integration, and digital campaigns.• Directed internal communications strategy, aligning executive messaging, HR communications, and monthly employee newsletter to strengthen company culture and support organizational goals.• Executed comprehensive corporate website rebuild and content strategy, expanding product and service representation and implementing strategic SEO optimizations that increased organic traffic by and improved search rankings for numerous key industry terms.• Completed redesign of e-commerce storefront with enhanced product categorization, advanced filtering capabilities, and streamlined checkout process, reducing cart abandonment and increasing average order value.• Tech stack includes Big Commerce, Hubspot, Wordpress, Apollo.io.
Education
Iowa State University
Bachelor of Arts - BA
1985 — 1989
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