Craig Buchner

About Craig Buchner

PARTNERSHIP EXPERT: With 16 years of experience, I have successfully recruited (192% of plan), onboarded, enabled, and co-marketed with consulting firms, GSIs, VARs, ISVs, MSPs, agencies, and cloud hyperscalers. Utilize proven methodologies to overcome common partnership challenges such as inconsistent pipeline activity, lack of partner commitment, insufficient enablement, and weak co-marketing efforts.2. SYSTEMATIC APPROACH TO STRATEGIC ALLIANCES: I specialize in identifying joint value, spearheading workstreams (executive, sales, marketing, and technical), and facilitating joint offering development. By packaging formal offerings into business plans (enablement, sales, marketing, integration strategies), I drive results. At ASG, I facilitated an offering development workshop with a graph database partner (4th-IR) and Accenture, leading to a $1.7M deal with Bank of America.3. REVENUE ACCELERATOR: Equip partners to build needs while direct sales reps serve needs, empower partners to resuscitate stage 0, stalled, or dead opps (lack of budget or bad timing), collaborate with Sales to leverage partners at each sales stage, embed products in partner solutions, enforce customer prospecting by partners, facilitate account mapping, and drive business planning—previously achieving 275% of my pipeline goal and exceeded revenue targets.4. 2X ECOSYSTEM BUILDER: I have successfully launched partner programs at Firstup and Stedman Solutions, determining positioning, establishing the ideal partner profile, and creating partner guides, portals, sales tools, and customer-facing content. For a recent example, visit partners.stedmansolutions.com.5. GTM EXPERT: As a former partner marketer and product marketer, I am adept at conducting market research, identifying differentiation, crafting messaging, creating joint sales strategies, building marketing plans, spearheading launches, delivering enablement, and executing campaigns and events.6. POWERFUL DIVERSE BACKGROUND: My career spans partner sales, direct sales, partner marketing, product marketing, and product management. DOMAIN KNOWLEDGESaaS, AI, analytics, data management, infrastructure and application modernization, mainframe, content management, application development, low code, workflow automation, journey mapping, personalization, insights, compliance, audits, HR, employee experience, engagement, omnichannel communication, SQL Server, cybersecurity, business continuity

Experience

1. Strategic Alliances Executive

   Software AG

   Mar 2025 — Present · Austin, TX, US

   Collaborating with mainframe service providers, hosters, ISVs, resellers, and tech partners to embed Software AG software into a solution story. Responsible for all strategic alliances and the entire partner journey in North America.strategy, recruiting, enablement, GTM, and co-selling.• 0% to 70% new logo pipeline sourced from partners within seven months• 200% growth in partners• 260% increase in mainframe customer TAM• Converted partnerships from unmanaged and transactional to strategic

Education

• Texas A&M University

  BS, Industrial Engineering

• Penn State University

  MBA, Marketing, Supply Chain, Finance

Skills

• Management
• Product Marketing
• Marketing Management
• Program Management
• Business Alliances
• Sales Enablement
• Demand Generation
• Saas
• Marketing
• Cloud Computing
• Cross-Functional Team Leadership
• Marketing Strategy
• Semiconductors
• Leadership
• Multi-Channel Marketing
• Business Development
• Software as a Service (Saas)
• Sales Process
• Strategic Partnerships
• Channel
• Direct Sales
• Channel Partner Development
• Lead Generation
• Go-to-Market Strategy
• Product Launch
• Product Lifecycle Management
• Product Development
• Global Channel Management
• Product Management
• Channel Partners
• Strategy
• Wireless
• Competitive Analysis
• Start-Ups
• International Sales