Craig Briars

WORK HISTORY

EDUCATION

SKILLS

ABOUT CRAIG BRIARS

Client advocate with 20+ years of experience in the digital space, focused on helping organizations make informed decisions, prioritize effectively, and achieve meaningful outcomes through practical digital solutions, strategic planning, technology selections, and services.Experience spans privately held businesses, category leaders, and Fortune 500 companies across a wide range of industries and levels of digital maturity. Well-versed in digital strategy across B2B, B2C, D2C, and hybrid models, with deep familiarity in sectors including manufacturing, CPG, finance, entertainment and sports, hospitality, insurance, healthcare, service providers, franchises, member-based organizations, and more. Each industry presents unique user experience expectations, regulatory considerations, and operational demands, all of which shape technology strategy and engagement priorities.Grounded in a strong technical foundation that includes web development, project delivery, and MarTech, with a consultative approach to strategy, execution, and solution architecture. Brings a comprehensive understanding of the broader ecosystem that drives digital success, including CMS, DXP, Commerce, CRM, CDP, PIM, and other complementary platforms, as well as data integration, infrastructure, and emerging technologies. Strategic perspective incorporates critical layers such as SEO, personalization, AI, generative search, behavioral analytics, and more.Works closely with stakeholders across Marketing, IT, Operations, and the C-suite to align priorities, shape digital roadmaps, and build shared visions. Emphasis is placed on clarity, accountability, and simplifying complexity to identify the right blend of services for each client’s context. Focused on guiding initiatives that deliver measurable, realistic outcomes, often helping organizations break free from recurring cycles of rebuilds or re-dos by addressing the common disconnect between expectations and results - and why those gaps exist.All of this is done with a sharp eye toward cutting through the noise - avoiding buzzwords, vague strategy decks, and recycled recommendations in favor of real conversations, grounded insights, and solutions that actually move the needle, transform a digital model, or often somewhere in between.