Craig Branson
Strategic Communications Leader | National Security, Energy & Science Messaging | Trusted in Sensitive Environments
- Role
- Public Affairs Specialist at National Nuclear Security Administration Nnsa
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Craig Branson
I’m a strategic communications leader with two decades of experience translating science, security, and policy into messages that are easy to understand and build trust.From managing high-stakes media relations for national security programs to launching digital platforms that connect with real audiences, I bring a measured, mission-first approach to communications. My background spans energy, defense, nonprofit, and federal spaces - and I’ve consistently been trusted to lead messaging in sensitive, high-accountability environments.I specialize in:* Stakeholder engagement and public affairs strategy* Media relations, social media, and crisis comms* Team-building, leadership communication, and executive counsel* Translating technical breakthroughs for public and policymaker understandingI believe in audience cultivation over vanity metrics. Strategic planning over fire drills. And communications rooted in mission, not marketing.Based in Reston, Virginia. Open to remote roles or DC/NOVA-area opportunities.
Experience
Public Affairs Specialist
National Nuclear Security Administration Nnsa
Aug 2015 — Present · Washington, DC, US
Lead strategic communications for the agency responsible for the U.S. nuclear weapons stockpile and nonproliferation programs. Trusted to represent NNSA in sensitive, high-stakes communications environments involving science, policy, and national security.Key Highlights:* Serve as media liaison and spokesperson on national security topics, including deterrence, nuclear modernization, and emergency response* Translate complex scientific breakthroughs (e.g, fusion ignition, antineutrino detection) into accessible messaging for public, press, and policymakers* Develop and implement communications strategies across NNSA, Department of Energy, and contractor partners, ensuring alignment and clarity across stakeholders* Coordinate agency-wide crisis communications and cross-agency messaging; brief leadership and manage high-visibility press engagement* Edit copy to make it more accessible and memorable* Lead social media strategy, growing the agency’s audience by over 150% through platform-specific content, short-form video, and analytics-driven planning* Craft internal messaging and executive talking points to support stakeholder outreach and senior leadership visibility
Education
The University of Texas at Austin
BJ, Journalism
1986 — 1989
Skills
- Web Project Management
- Web Development
- SEO
- Writing
- Joomla
- Ap Style
- Developer Relations
- Website Development
- Content Management
- Customer Service
- Strategic Planning
- Sem
- Scope Management
- Trade Associations
- Association Management
- Project Management
- Blogging
- Associations
- Vendor Management
- Copy Editing
- Non-Profits
- Search Engine Optimization (SEO)
- Drupal
- Photoshop
- Non-Profit Administration
- Press Releases
- Digital Media
- Social Media
- Public Relations
- Scope Planning
- Information Architecture
- Media Relations
- Nonprofits
- Product Management
- Developers
- Microsoft Crm
- Digital Marketing
- Online Marketing
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