Craig Bokesch

About Craig Bokesch

SEO Product Manager focused on AI-driven growth, content strategy, and web analytics. I help brands build user-centric digital experiences that scale traffic, visibility, and conversions. Known for combining data-driven decision-making, cross-functional collaboration, and a growth mindset to drive measurable results in fast-paced environments.I’ve led SEO, analytics, and digital strategy work for major B2B and B2C companies across media, travel, retail, professional services, SaaS, healthcare, pharmaceuticals, and insurance. Passionate about mentorship, operational excellence, and turning insights into action. Core Strengths SEO & Content Strategy: Scaled non-branded SEO traffic for Disney, ABC, and a $6B Deloitte business using technical SEO, content frameworks, and test-and-learn optimization. Data Analytics: Advanced skills in Adobe Analytics, Google Analytics, Looker, and enterprise SEO platforms. Build executive-ready dashboards that influence strategy and align stakeholders. Product & Web Management: Lead product roadmaps, UX improvements, and feature prioritization in agile, cross-functional environments. Bring a customer-obsessed approach to digital experience design. AI Integration: Power user of Copilot, ChatGPT, and Claude for workflow automation, content ideation, and research. Paid Media (SEM/Social/Display/Email): Executed multi-channel campaigns across the full funnel. Managed ROI-positive Google Ads for e-commerce brands with 100K+ SKUs. Mobile Marketing: Directed mobile app marketing and ASO for nearly four dozen apps across domestic and international app stores for Disney.

Experience

1. Seo Strategist

   UnitedHealth Group

   Apr 2024 — Present

   As the SEO Strategist for UHC.com I\'m focused on driving organic growth through technical optimization, content strategy, and AI-era search innovation. I partner with product, engineering, and content teams to improve discoverability and site performance across key experiences. My work blends data analysis, user-centric SEO best practices, and experimentation to identify and win high-impact opportunities. Leverage tools including SEMrush, Screaming Frog, Google Search Console, BrightEdge, Adobe Analytics and Looker Studio to build reports, analyze data, uncover insights, and make actionable recommendations. Help shape the strategy in response to the emergence of AI-powered search experiences like Google’s AI Overviews (AIOs), large language models (LLMs) such as OpenAI and Perplexity, and generative search technology. Plan and implement SEO strategies and site optimizations that improve rankings, organic traffic, and content performance. Conduct competitive analysis, keyword research, and technical audits to guide content development and ongoing enhancements. Maintaining a winning share of voice score that outperforms all our competitors for key non-branded terms as measured in Brightedge

Education

• Bowling Green State University

  Bachelor of Science in Visual Communication Technology

Skills

• Mobile Devices
• Web Content Management
• Digital Photography
• Lead Generation
• Customer Acquisition
• Jira
• Pay Per Click (Ppc)
• Mobile Advertising
• Online Marketing
• Google Adwords
• Search Engine Marketing (Sem)
• Facebook Marketing
• Organic Search
• Coremetrics
• P&L Budget Management
• Public Relations
• Web Analytics
• Social Media
• Marketing Strategy
• Wordpress
• Graphic Design
• Social Media Marketing
• SEO
• E-Commerce
• Situational Leadership
• Sql
• User Interface Design
• Search Engine Optimization (SEO)
• Web Marketing
• Team Building
• Project Management
• Ppc
• Online Advertising
• Web Design
• Affiliate Marketing
• Digital Marketing
• Google Analytics
• Sem
• Display Advertising