Craig B.

About Craig B.

I\'m a passionate marketing and social media professional with a proven ability to transform ideas into captivating visual narratives that drive engagement and deliver results. I thrive on the entire creative process, from conceptualization to execution, crafting content that resonates with audiences and builds brands. My expertise lies in-Visual Storytelling: Photography, videography, and graphic design are my tools for creating compelling content that captures attention and leaves a lasting impression-Data-Driven Strategy: I leverage analytics to inform every decision, ensuring that campaigns are optimized for maximum ROI-Creative Problem-Solving: I approach challenges with a curious and innovative mindset, constantly seeking new ways to push boundaries and achieve success. I\'m deeply proficient in Adobe Creative Suite, leveraging its powerful tools daily for photography, video production, and editing. I\'m also committed to exploring and adopting emerging AI technologies to enhance my creative output further and stay at the forefront of the industry. My track record includes successfully managing ad campaigns of all sizes across major platforms, turning clicks into customers, and consistently exceeding expectations. I\'m a collaborative team player who thrives in fast-paced environments, always eager to learn and grow.

Experience

1. Marketing Manager

   ExpenseAnywhere Corporation

   Dec 2023 — Present · Pittsburgh, PA, US

   Launched a redesigned website in 2024, which led to a significant increase in website traffic. Improved user experience, mobile responsiveness, and SEO-Spearheaded the successful implementation of the Apollo email marketing application, resulting in consistently high open rates (up to 74% in one email sequence)-Revamped all marketing materials, creating a unified and impactful brand identity across all online and offline channels-Produced engaging corporate and product videos that boosted brand visibility and significantly increased social media engagement-Managed all social media platforms and company websites, implementing effective SEO strategies that improved search engine rankings and drove increased website traffic-Developed and executed comprehensive communication strategies for product launches, press releases, and corporate announcements, ensuring consistent messaging and impactful delivery across all media channels-Crafted compelling marketing content, including white papers, website copy, and product descriptions, that effectively communicated product value and key benefits.

Education

• Saint Vincent College

  B.S.