Craig Apatov
- Role
- Managing Partner at Ascension Strategy
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Craig Apatov
With over 20 years of experience as a strategic marketing and business development…
Experience
Managing Partner
Jan 2003 — Present
Ascension is a mid size management consultancy that serves senior management of global companies seeking growth in highly competitive industries. The firm helps clients drive top line growth and improved business performance through strategic analytics, insight mining, marketing optimization, and sales enablement programs. Growth is defined at Ascension as revenue growth, market share improvement, new product contribution, and geographic expansion. Ascension works with companies to help them identify their most profitable customers/segments, differentiate their brands from competition, develop/commercialize new products/services, optimize their marketing mix, and achieve greater effectiveness from their sales force activities.
Skills
- International Business Development
- Sales Management Consulting
- Strategic Growth Planning
- Brand Management
- Product Development
- Sales and Marketing Training
- Sales Management Coaching
- Customer Insight
- Brand Development
- Product Marketing
- Management
- Retail
- Direct Marketing
- Retail Shopper Marketing
- Retail Marketing
- Strategy
- Thought Leadership
- Integrated Marketing
- General Management
- E-Commerce
- New Product Development
- Brand Architecture
- Marketing Management
- Strategic Planning
- Marketing Strategy
- Executive Management
- Market Planning
- Advertising
- Leadership
- Competitive Analysis
- P&L Management
- Sales Leadership Training
- Segmentation
- Consultative Sales Training
- Category Management
- Consumer Products
- B2b
- Training
- Retail Growth Strategy
- Marketing Research
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