Craig P.

About Craig P.

Experienced marketing professional and team leader with proven track record in driving enterprise and small-medium size business growth. Empowers teams to deliver exceptional client service and improve retention.With 7+ years of leadership, client success, brand strategy, and technical proficiency, I am an experienced advertising manager with a focus on delivering innovative marketing campaigns that catalyze business expansion. My expertise encompasses Amazon Ads & organic ranking strategies, Google Ads & SEO, and various other tools, enabling me to effectively scale brands and achieve their profit goals.My exceptional interpersonal skills facilitate collaboration and foster long-lasting client relationships. I am committed to contributing to the success of teams and organizations, ensuring that they achieve their objectives and exceed expectations.

Experience

1. Client Services Manager Retail Media

   Logical Position

   Nov 2024 — Present

   Oversee a team of Account Managers in the Retail Media department establishing the professional standards and expectations for their work ethic, efficiency, proficiency, and client retention strategies.Monitor KPI’s and answer questions posed by the team; provide additional training on best practices to keep the team current on Amazon Advertising trends.Assist the team in specific tasks such as troubleshooting accounts and provide guidance on improving general communication skills.Manage a book of clients that spend between $20k/month to $300k/month in Amazon ad spend. Developed and adheres to standard operating procedures for enterprise strategies including onboarding best practices and quarterly business review agendas.Address and resolve high-level escalations by providing strategic solutions and maintain record-low churn within the department.Develop strategies to improve the success of the department by staying up to date with industry trends and best practices and incorporating this information into Logical Position\'s product offerings.Use advanced knowledge in digital marketing, while partnering with various departments, to provide analysis of existing PPC campaign performance and devise actionable insight for recommendations and strategies that align with our client\'s objectives.Maintain an understanding of Logical Positions managerial policies and procedures for when disciplinary action is necessary for an employee.Monitor timecards for employees who clock in and out to assure accurate record keeping and prevent unauthorized overtime.

Education

• Lewis University

  Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services

  2010 — 2012

Skills

• Salesforce.com
• Sales
• Customer Service
• Team Leadership
• Management
• Leadership
• Microsoft Office
• Marketing Strategy
• Marketing
• Iwork
• Account Management
• Powerpoint
• Retail
• Long-Term Customer Relationships
• Merchandising
• Strategic Sales
• Retail Sales
• Customer Satisfaction
• Os X
• New Business Development
• Technology Solutions
• Mac Os X
• Loss Prevention
• Microsoft Excel
• Visual Merchandising
• Sales Management
• Business Development
• Relationship Building
• Teamwork
• Strategic Planning