Craig Andrew Smith
Head of Finance Europe @Puragen
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WORK HISTORY
Head of Finance Europe @Puragen
EDUCATION
BA (Hons) Economics 2:1
Bachelor of Arts (BA), Economics
Chartered Institute of Management Accountants
CIMA
SKILLS
ABOUT CRAIG ANDREW SMITH
I am an accomplished, CIMA qualified Head of Finance | Finance Business Partner, with a proven track record in improving the financial position of diverse sector organisations, by delivering value-added change and transformation initiatives that reduce costs and increase profitability. I am a trusted finance partner, with a demonstrable track record in advising executive teams and Boards regarding financial strategies and the need for change, whilst embedding clear controls and compliant financial policies aligned with regulatory changes and requirements.I am recognised for my success in aligning commercial and financial objectives by understanding organisational needs. Over the course of my career, I have succeeded in developing driver based-forecasts and analysing complex financial data to communicate insights to both finance and non-finance stakeholders across the business. As a leader, I am committed to building, developing, leading, mentoring and empowering high-performing teams, that are focused on continuous improvement, performance and excellence. Notable successes include:Managing change across O2’s bulk messaging service to identify unprofitable services and increase profitability by £7m pa. Working with Accenture to identify areas across the business where headcount and operations improvements could be made, leading to significant cost savings.Providing clear visibility of spends and accurate forecasting for the marketing cost line in O2 by resolving issues with a disjointed purchase requisition process.Transforming the eCommerce channel for Barratts Shoes into a successful business unit contributing £1m per annum.Specialities:Financial Strategy & Management | Financial Strategy Planning & Execution | Business & Finance Transformation | Financial Planning & Analysis (FP & A)| Policy Development & Implementation | Cost Saving Strategy Planning | Identifying Value-Added Opportunities | Finance Business Partnering | Process Development & Re-engineering | Performance Improvement & Management | Stakeholder Management | Team Leadership & Restructuring | Influencing
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