Craig Spalding

About Craig Spalding

Creative marketing and sales executive with 12+ years of experience driving growth for purpose-driven organizations. Expertise spanning nonprofits and foundations, science & government, environmental & sustainability sectors, fast-growing CPG brands & startups, the outdoor & recreation industry, and impact-focused groups. I lead with a human-first, entrepreneurial mindset, cross-functional expertise, and versatility in both strategy and execution. I thrive in dynamic environments, leading teams, building brands, and delivering measurable impact. I work on both agency and brand sides and love leveraging learnings from both sectors to inform the other. I\'m a freakishly organized, instinctive, and empathetic leader who naturally inspires confidence and enjoys mentoring and growing teams.My career is anchored in integrated sales and marketing leadership, spanning: full-spectrum marketing, omnichannel growth strategy, brand development, demand and awareness generation, targeted revenue growth, digital advertising, data analytics, DTC and B2B growth, strategic communications, messaging architecture, creative direction,*takes a deep breath*. the list goes on.As a nonprofit board member and leader in B Corporation and business impact spaces, I integrate ESG principles, stakeholder capitalism frameworks, purpose-driven marketing, and triple-bottom-line business models to advance solutions to today\'s pressing issues, with a focus on climate change.When I\'m not doing the above, I’m probably reading in one of Denver\'s parks or adventuring across Colorado’s trails with my rescue dog (Margot) and my partner (Ben).

Experience

1. Board Member

   Denver Park Trust

   Sep 2025 — Present · Denver, CO, US

   Support the nonprofit\'s mission to expand access to new parks in historically neglected neighborhoods, fund community-driven public space and park projects, and foster Denver\'s urban canopy and pollinator pathways.

Education

• University of Colorado Boulder

  BA, Double Major in Film Studies and Creative Writing

• University of Colorado Boulder

  Minor, Digital Marketing