Craig Sharp
Managing Director @Golf Canada
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WORK HISTORY
Managing Director @Golf Canada
GTA, CA
BUSINESS DEVELOPMENT & PARTNERSHIPSSenior management responsibilities include accountability for leading the strategic direction of the business development and partner relations initiatives. Additional responsibilities include Licensing, Merchandising, TV broadcast activities.· Optimize financial and human resources to implement commercial intitiatives in support of highly respected brands including the RBC Canadian Open (PGA Tour), CN Canadian Women\'s Open (LPGA Tour) and the overall Golf Canada organization.· Successfully manage multiple client relationships with combined revenue impact in excess of $20 million annually including RBC, CN, Molson, Bell, BMW, RIM, adidas and others
EDUCATION
McMaster University
Bachelor of Commerce, Marketing
Western University
Business and Financial Studies, General
ABOUT CRAIG SHARP
An experienced marketing, sponsorship and sales professional with extensive background in packaged goods, marketing research, product development, media buying/planning and advertising. Recent experience includes business development and partnership management in the sports sponsorship & entertainment industry. Core experience in packaged goods, brand and sponsorship marketing includes developing and executing strategic marketing programs,including the successful implemention of a major re-brand on a product challenged by an aging consumer profile. Brand and Sponsorship marketing were strategically deployed in support of brand objectives, ensuring creative development, media planning and consumer activation were aligned to achieve and deliver results. Currently leading sponsorship business development and partner relationship management responsibilties on multiple properties and all key relationships within Golf Canada\'s portfolio. Primary focus is commercial operations related to Canada\'s only PGA Tour (RBC Canadian Open) and LPGA Tour (CN Canadian Women\'sOpen) events, conducted by Golf Canada. Specialties: Business development, sport sponsorship development, relationship management, branding and identity, marketing research, advertising and media management.
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