Craig Rudner

About Craig Rudner

I am a classically trained marketer with brand management experience across multiple categories of consumer goods, including home care, personal care, foods, over-the-counter medicines and now beverages. I have an aptitude and passion for advancing brand strategies to deliver against long term brand and portfolio objectives, with a penchant for consumer insights based on my recent experience. I strive for constant improvement and often identify a better way to do something that builds confidence and helps increase productivity or revenue. I have a penchant for data analysis, leveraging advanced MS Excel skills to develop templates that simplify processes, including advanced methods for analyzing consumption data to identify insights and trends and to tell a story. I like to develop winning integrated and omni-channel campaigns that leverage core brand equities to establish meaningful connections with consumers. I am a creative and strategic thinker willing to do what is necessary to get the job done, from packing boxes when needed to brainstorming ideas to respond to changing consumer trends. I am an excellent communicator and comfortable engaging with all levels of an organization and am exceptional with cross-functional team leadership.

Experience

1. Director of Marketing Culture & Capabilities

   Anheuser-Busch

   Oct 2024 — Present · New York, NY, US

Education

• NYU Stern School of Business

  MBA, Business - Marketing & Management

• Rider University

  Bachelor of Science (B.S.), Management & Marketing