Craig Risoli

About Craig Risoli

Extraordinary people do extraordinary things at extraordinary times.

Experience

1. Owner and Founder

   Highspeeddaddy

   Aug 2016 — Present · NJ, US

   As the founder and owner of HighSpeedDaddy, I built this brand from the ground up into a successful retail/ecommerce business by developing high-quality gear for dads and families. My journey has been driven by a passion for creating products that support fatherhood while focusing on innovation and exceptional customer experiences.Key areas of focus and expertise include:E-commerce Strategy & Growth:Leveraging platforms like Amazon and Shopify to expand our reach, optimize sales, and enhance customer engagement.Product Development & Sourcing:Leading the entire product lifecycle—from concept to launch—by managing design, sourcing, prototyping, testing, and logistics to deliver gear that resonates with our audience.Digital Marketing & Brand Building:Implementing comprehensive digital marketing strategies, including social media (organic and paid) and email campaigns, to build a strong, loyal community around our brand.Agency & Contractor Collaboration:Leading projects with various agencies, contractors, and internal teams to scale operations, optimize marketing efforts, and streamline processes.Operational Leadership:Overseeing all aspects of business operations, from logistics and inventory management to customer service and fulfillment, ensuring a seamless e-commerce experience.HighSpeedDaddy is a testament to my entrepreneurial drive and expertise in creating and scaling a successful retail brand in a competitive market. My goal is to continue innovating in the dad and family space while providing products that truly make a difference and value to peoples lives.

Education

• Temple University

  BSME, Mechanical Engineering

  2000 — 2004