Craig Riegelhaupt

About Craig Riegelhaupt

You’re going to be a great leader”I didn’t hear this from a management training seminar or read it in a book. It wasn’t from a boss either. Those words were spoken to me by a member of the first team I managed after a particularly grueling day. I try everyday to live up to her words.I am passionate about many things; my family and friendships, continuous learning, the success of my team/company, and the “that’s it” feeling that comes from truly understanding what motivates people and consumers. This understanding doesn’t just come from Google searches and spreadsheets. It’s about getting out there and speaking with your customers and watching their behavior. As Pragmatic Marketing teaches -#NIHITO.It was this passion for the customer that led me to leave my Wall Street job (that and following the love of my life when she went for her PhD) for a life in Marketing, and what a ride it has been so far! Here are a few highlights so far:Product Marketing: Nothing beats bringing all of the functional teams together to bring a new product to market, especially when they win awards. What I like better than the awards though is when the sales team compliments you and your team for the best GTM plan they’ve experienced to date.Demand Gen: One of my ongoing conversations with a previous CRO is whether brand drives leads, or the other way around.(We’re in agreement.for now). But either way, a business will not grow without leads. Every campaign I’ve built out with my team starts with two things: the decision maker and our MQL goal. Content Creation: If there is one thing this pandemic has provided it is the time to create. I have written for and been featured in numerous leading 3rd party publications, and teamed with some of the best in marketing and sales to create purposeful pieces for global organizations. Content is more than just likes and shares, it’s about what propels the customer forward.Team building: I love helping people realize their potential. That’s what leaders do and I will continue to do to fulfill my employee’s prediction. I’ve owned MBA internship programs that led to 100% full-time offers, built out marketing, operations and support teams to grow future leaders, and I look forward to building the next great team with you!

Experience

1. Director of Product Marketing

   ServiceNow

   May 2022 — Present · CT, US

Education

• UNC Kenan-Flagler Business School

  MBA, Business Administration and Management, General

  2007 — 2009

• Binghamton University School of Management

  BS, Finance

  1995 — 1998

Skills

• Analytics
• Business Strategy
• Product Marketing
• Product Management
• Marketing
• Business Intelligence
• Software Project Management
• IT Strategy
• Software Development
• Microsoft Excel
• Cross-Functional Team Leadership
• Competitive Analysis
• Market Research
• Business Analysis
• Sql
• Product Launch
• Social Media
• Team Leadership
• Sales Enablement
• Program Management
• Project Management
• Strategy
• Messaging
• Business Development
• Agile Methodologies
• Management
• Cloud Computing
• Saas
• Integration
• Security
• Enterprise Software