Craig Rathbun
Sales and Marketing Solution Developer in Digital Signage Marketplace
- Role
- Enterprise Sales at LG Electronics
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Craig Rathbun
Thought leading, visionary senior sales, marketing and operations executive with unbeatable track record of success in all facets of sales and marketing execution. Delivering new revenue paths, go to market strategies, brand development and leadership resulting in growth, business expansion and new product concepts. Highly respected leader and builder of relationships with customers, suppliers and colleagues at all levels of the value chain. Specialties: Team based leadership approach with strong facilitation and consensus building skills. Team development is a cornerstone of workforce mentality. Good analytical process utilizing fact based decision making, which is both understood and taught. This approach is process driven and relies on consistent, repeatable behaviors to deliver on objectives.
Experience
Enterprise Sales
Jun 2014 — Present
Leading the South Eastern United States for LG in business development and account expansion initiatives. Working with all types and forms of Digital Signage infrastructure providers and End Users to ensure compatibility with LG indoor/outdoor panel solutions.
Education
San Diego State University
BS, Marketing
Skills
- Business Strategy
- Account Management
- Go-to-Market Strategy
- Channel Partners
- Sales
- New
- Leadership
- Selling
- Start-Ups
- Marketing
- New Business Development
- Crm
- Market Research
- P&L Management
- Key Account Management
- Business Development
- Sales Operations
- Direct Sales
- Management
- Sales Process
- International Sales
- Multi-Channel Marketing
- Product Development
- Marketing Management
- Product Launch
- Strategic Planning
- Cross-Functional Team Leadership
- Brand Development
- Marketing Strategy
- Sales Management
- Solution Selling
- Business Planning
- B2b
- Product Marketing
- Strategy
- Product Management
- Strategic Partnerships
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