Craig Phillips
Project Manager at TWG SECURITY | Certified Product Manager | Craft Beer Marketer | Tech Enthusiast | Go Birds
- Role
- Chief Marketing Officer at Mccall Collective Brewing Co
- Location
- Allentown, PA, US
- LinkedIn followers
- 500 followers
About Craig Phillips
At TWG SECURITY, the team and I are pivotal in managing security installation projects that prioritize efficiency and client satisfaction. Leveraging the latest technology and AI to successfully track progress, manage resources, and ensure top-notch installations through strategic resource coordination and team leadership.In addition as Chief Marketing Officer at McCall Collective Brewing Co honing my skills in developing online marketing strategies that significantly boosted brand engagement. This experience, combined with my expertise in business strategy and agile methodologies, underpins my commitment to fostering cross-functional team synergy and propelling products to excellence.All the product of years of working with People and Technology in Retail, B2C, B2B, Development, Account Management, and even Sales.
Experience
Chief Marketing Officer
Sep 2019 — Present · Allentown, PA, US
Spearheaded the development and execution of online Marketing and Social Media strategies for McCall Collective Brewing Co and McCall Collective TapHouse, enhancing brand visibility and engagement.• Played a key role as a Board Member of Lehigh Valley Beer Week since 2020, successfully raising funds and organizing Events for the annual Beer Week festivities.• Managed relationships with Sponsors, Members, and Participating Venues, ensuring seamless collaboration and successful event outcomes.
Education
Middle Tennessee State University (MTSU)
Marketing and Management
2002 — 2006
Skills
- Loss Prevention
- Customer Experience
- Selling
- Renewal Retention
- Mobile Applications
- Adaptation
- Big Box
- Retail
- B2b
- Relationship Management
- Mobile Communications
- Crm
- Profit & Loss Management
- People Development
- Hoovers
- Marketing
- Outlook
- Leadership
- Inventory Management
- Salesforce.com
- Development of People
- Retail Management
- Social Networking Strategies
- Mobile Technology
- Local Store Marketing
- Customer Satisfaction
- Training
- New Store Openings
- Sales Management
- Profit
- P&L Management
- Store Management
- Team Leadership
- Solution Selling
- Mobile Devices
- Peer Counseling
- Data Management
- Driving Results
- Income Statement
- Time Management
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