Craig Ouellette
Senior Account Director @By Appointment Only, Inc. Bao
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WORK HISTORY
Senior Account Director @By Appointment Only, Inc. Bao
Chelmsford, US
Lead enterprise client relationships and strategic account programs for B2B technology companies. Specialize in demand generation, revenue growth, and customer lifecycle optimization for mid-market and enterprise SaaS clients. Act as the primary client strategist across multi-channel sales enablement campaigns.• Own a portfolio of $5M+ in annual recurring revenue, consistently achieving client retention through strategic planning, stakeholder alignment, and performance optimization.• Partner with CROs, CMOs, and VPs across Sales, Marketing, and Operations to architect and scale demand generation programs, contributing directly to pipeline acceleration and lead conversion.• Designed and implemented onboarding and enablement playbooks that reduced time-to-value by 30% for new clients.• Collaborate cross-functionally to improve campaign ROI by 25%+ through better targeting, messaging, and tech stack integrations (Salesforce, Marketo, ZoomInfo).• Advise clients on GTM strategy, ABM execution, and performance metrics aligned with KPIs such as SQL volume, engagement rates, and conversion to opportunity.• Provide quarterly business reviews, performance reporting, and strategic roadmap planning for long-term growth.
EDUCATION
University of Massachusetts Amherst
Bachelor of Fine Arts - BFA
SKILLS
ABOUT CRAIG OUELLETTE
I build enterprise relationships that last decades — and grow them into partnerships that…
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