Craig Lawson
Vice President, Sales and Marketing at Connector Manufacturing Company
- Role
- Director, Business Development, Renewable Energy at Burndy
- Location
- Manchester, NH, US
- LinkedIn followers
- 500 followers
About Craig Lawson
Highly motivated, goal-orientated and solutions-driven executive. Over thirty consecutive years of sales, management and marketing achievements and success in the electrical and renewable industry. Accustomed to overcoming competitive, market and technological challenges while delivering sales growth and market penetration. Specialties: Acquisition Identification & Implementation, Advertising/Marketing Strategies, Budget & Forecast Development, Budget Formulation and P&L Management, Competitive Product Positioning (CPP), Customer Relationship Management (CRM), Extensive Market & Product Knowledge, Large & Key Account Management, Market Analysis, New Market Development, New Product Development & Strategy, New Product Sales Strategies, Product Pricing, Promotions & Management, Sales Leadership & Management, Team Build & Training, Sales Strategy & Implementation, Six Sigma, Strategic Planning & Implementation
Experience
Director, Business Development, Renewable Energy
Oct 2007 — Present · Manchester, NH, US
Education
Sacred Heart University
Associate of Science (AS), Business
Southern New Hampshire University
Bachelor of Business Administration (BBA), Business Studies
Skills
- Sales Operations
- Pricing Strategy
- New Business Development
- Supply Chain
- Solution Selling
- Business Planning
- Operations Management
- Team Leadership
- Team Management
- Strategic Planning
- Product Management
- Purchasing
- Process Improvement
- Strategy
- Crm
- Forecasting
- Continuous Improvement
- Supply Chain Management
- Negotiation
- Marketing Management
- Pricing
- Business Strategy
- Market Research
- Account Management
- Cross-Functional Team Leadership
- Management
- Team Building
- Marketing Strategy
- Manufacturing
- Telecommunications
- Product Development
- Renewable Energy
- Leadership
- Sales Management
- Market Development
- Business Development
- Six Sigma
- Key Account Management
- Channel Partners
- Sales
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