Craig Kodish

About Craig Kodish

Craig Kodish has been a leading member of the alcoholic beverage industry for over 40 years. In that time, he has worked in all distribution channels, and has held high level positions which include- President of Pitbull\'s Voli Vodka and Vice President, Southeast Division Manager for Southern Wine and Spirits\' import division. Currently, as CEO of Route to Market, LLC, and Managing Director of Palladium Brands, Craig has focused his goal to assisting small and mid-sized companies find their proper route to market. Most recently, Craig merged Route to Market, LLC with a cutting edge marketing company that not only gives companies a chance of well vetted distributor placement, but also incorporates a brand acceleration strategy that ensures that wine and spirits brands not only get placed. but they reach their target consumer. For more information c••••••@route2mkt.com or

Experience

1. Managing Director

   Hawaii-Divers

   Mar 2022 — Present

Education

• University of Florida

  Bachelor of Arts (B.A.)

  1978 — 1981

Skills

• P&L Management
• Brand Management
• Sales
• Business Development
• Distributors
• Alcoholic Beverages
• Sales Management
• Wine
• Business Planning
• Marketing Strategy
• Pricing Strategy
• Event Planning
• Management
• New Business Development
• Celebrity Owned Brand Management
• Pricing
• Market Planning
• Wholesale
• Product Development
• Wine Tasting
• P&L
• Key Account Development
• Income Statement
• Marketing