Craig Johnson
Strategic Marketing & Branding Consultant Analytical Skills Market Share Growth Profitability @Mixture Marketing Group, Llc
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WORK HISTORY
Strategic Marketing & Branding Consultant Analytical Skills Market Share Growth Profitability @Mixture Marketing Group, Llc
EXECUTIVE LEADERSHIP: Currently I serve as a Senior Marketing Consultant, working with industry leaders and specializing in strategic business planning, demand generation, marketing strategy, branding, and shopper and social media strategies. SCOPE:$50M+ Budget | 5+ Product Launches SELECTED ACCOMPLISHMENTS: Noteworthy account leadership roles include: –– FRITO LAY, INC. Brand Manager, Immediate Consumption, Brand Manager, Growth Ventures, & Brand Manager (2011 – 2014) –– SAMSUNG ELECTRONICS, NORTH AMERICA Sr. Product Marketing Manager, Director of Marketing, & Sr. Product Marketing Manager (2014 – 2020) Developed product positioning and demand generation for Samsung Chromebook Plus and Pro which lead to the #1 share position in the premium Chromebook Market Achieved #1 share position in Microsoft Store during launch of Samsung Odyssey HMD+ Mixed Reality/Virtural Reality headset. Increased market penetration by +1.3 pts, trips +22.4%, and buyers +5.5% for Lay’s Stax. Managed key product launches for Samsung, driving market success for Chromebook Plus, Chromebook Pro, Galaxy Note PC, Galaxy Odyssey Gaming PC, HMD+, AKG Headphones, Galaxy Fit Smartphone, and Galaxy Watch Active Smartwatch. Designed a social media marketing strategy for Lay’s Stax across major platforms (Facebook, Instagram, Twitter, YouTube) that generated engagement and customer loyalty.
EDUCATION
University of Tennessee, Knoxville
BS, Electrical Engineering
Clark Atlanta University
MBA, Marketing
SKILLS
ABOUT CRAIG JOHNSON
Designing groundbreaking marketing strategies and innovative branding solutions for…
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