Craig Hennings
President @Sicat Gmbh & Co Kg
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WORK HISTORY
President @Sicat Gmbh & Co Kg
Meridian, ID, US
Built the US business entity from the ground up (Operations, Sales, Marketing, Finance & Accounting, Account Management, Dealer & Vendor Contracts, etc.) to support drive sales of the SICAT brand of Clinical Application Dental Software across the US market.Influence all high-level decisions, while being a strategic partner to the Board continue to shape and evolve the US business strategy.Designed and executed the US go-to-market strategy and continue to adapt the business strategy, boosting sales from $0 to $5M+ annually.Rolled out a powerful eCommerce platform to be a key revenue driver, automating ordering and product delivery.Continue to introduce industry-leading new products to the US market, with multiple launches planned in 2024.
EDUCATION
Washington State University
Bachelor of Arts (B.A.), Business Administration and Management, General
ABOUT CRAIG HENNINGS
In his role with Acteon North America, Craig supports distributor partnerships and…
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