Craig Ferguson
Engineering Manager - Analytics @Lloyds Banking Group
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WORK HISTORY
Engineering Manager - Analytics @Lloyds Banking Group
Tag Management\\\\n1. Consistent data collection\\\\n2. Overseeing tag configurations\\\\n3. Configuring tags\\\\n4. Tag deployment\\\\nTagging Improvements\\\\n1. On Page Data layers (Consistent approach)\\\\n2. Additional data capture – Utilising Props/eVars/Events\\\\n3. Tagging specifications that match our future goals\\\\nUtilising TMS Technology\\\\n1. Adding/Creating Marketing Tags\\\\n2. Web Chat\\\\n3. Feedback tools\\\\n4. MVT tools\\\\n5. Session Replay tool\\\\n6. Site monitoring tools
SKILLS
ABOUT CRAIG FERGUSON
Highly motivated and driven individual with extensive experience within the digital…
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