Craig Dyer
Director, Business Development B2b Sales @Summit Hill Foods
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WORK HISTORY
Director, Business Development B2b Sales @Summit Hill Foods
Rome, GA, US
Director of Food Service sales to operators
EDUCATION
University of Nevada-Las Vegas
BSHA, Hotel Administration
SKILLS
ABOUT CRAIG DYER
Summary of Qualifications Twenty three years experience in sales driving strategic growth and product visibility for leading food service and beverage organizations and their brokers. I have the proven ability to manage national account relationships and large cross-functional projects and teams. Consistent top performer, driven to excel and have an extended track record of growing sales and margins, while reducing trade spends in both dynamic and economically challenged environments.Core Competencies*Streamlined Customer Interface *Account Development *Market Research *Departmental Structure *Channel Management *Negotiation *Strategic/Operational Planning & Financial Alignment *Methodical Approach to Sales Process Highlighted Career Achievements•Within one year, generated nearly in new revenue from account development at French’s.•Increased co-branding contracts with high profile customers that increased sales by over 20%.•Developed Sales/Marketing plan for western territory that was integrated into all sales foodservice teams by senior management.•Led cross functional team for broker consolidation throughout country that reduced company expenditures by 15%.•Key member in launching new high margin product and oversaw initial U.S. sales initiative. Effort generated in first year with over a 50% gross margin.
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