Craig Dyer

About Craig Dyer

Summary of Qualifications Twenty three years experience in sales driving strategic growth and product visibility for leading food service and beverage organizations and their brokers. I have the proven ability to manage national account relationships and large cross-functional projects and teams. Consistent top performer, driven to excel and have an extended track record of growing sales and margins, while reducing trade spends in both dynamic and economically challenged environments.Core Competencies*Streamlined Customer Interface *Account Development *Market Research *Departmental Structure *Channel Management *Negotiation *Strategic/Operational Planning & Financial Alignment *Methodical Approach to Sales Process Highlighted Career Achievements•Within one year, generated nearly in new revenue from account development at French’s.•Increased co-branding contracts with high profile customers that increased sales by over 20%.•Developed Sales/Marketing plan for western territory that was integrated into all sales foodservice teams by senior management.•Led cross functional team for broker consolidation throughout country that reduced company expenditures by 15%.•Key member in launching new high margin product and oversaw initial U.S. sales initiative. Effort generated in first year with over a 50% gross margin.

Experience

1. Director, Business Development B2b Sales

   Summit Hill Foods

   Jul 2024 — Present · Rome, GA, US

   Director of Food Service sales to operators

Education

• University of Nevada-Las Vegas

  BSHA, Hotel Administration

  1987 — 1990

Skills

• Marketing
• Budgeting
• Catering
• Food & Beverage
• Microsoft Office
• Sales
• Forecasting
• Contract Management
• P&L Management
• Strategy
• Analysis
• Inventory Management
• Event Management
• Microsoft Excel
• Powerpoint
• Building Relationships
• P&L
• Food Industry
• Budgets
• Food
• Brand Management
• Cross-Functional Team Leadership
• C
• Creative Strategy
• Leadership
• Food Service
• Management