Craig Dunkley
Chief Marketing Officer at Blue Matter
- Role
- Chief Marketing Officer at Blue Matter
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Craig Dunkley
Specialized in building marketing and sales organizations from the ground up, leading marketing and sales teams, and helping to create high-growth companies. Deep experience with business-to-business companies and professional services organizations.
Experience
Chief Marketing Officer
Oct 2020 — Present · Raleigh, NC, US
Leads marketing and sales support for Blue Matter, a strategic consulting firm focused on the life science industry. Also provides marketing leadership for other companies in the Blue Matter family. These include Salience Learning, a learning and development firm focused on the life sciences, and AIM, a specialized firm that designs, builds, and sustains supply chains for biopharma companies.
Education
Appalachian State University
Bachelor of Science - BS, Business Administration
1989 — 1993
Appalachian State University
Master of Business Administration - MBA, Marketing
1993 — 1994
Skills
- Management
- Lead Generation
- Global Marketing
- Marketing Budget Management
- Pharmaceutical Industry
- Marketing Research
- Corporate Branding
- Sales Operations
- Commercialization
- Strategic Partnerships
- Analytics
- Public Relations
- Media Relations
- Market Research
- Brand Awareness
- Marketing Management
- Market Analysis
- Brand Architecture
- Strategic Planning
- Biotechnology
- Account Management
- Leadership
- Product Launch
- Market Planning
- Segmentation
- Marketing Communications
- Strategy
- Marketing
- Positioning
- Corporate Communications
- Medical Devices
- Integrated Marketing
- Sales
- Competitive Analysis
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Customer Satisfaction
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