Craig Duncan

Commercial Director - Innovation @Adc Energy Ltd

Aberdeen City, GB

I lead the strategy and execution behind the growth of our in-house technology startup, which delivers predictive maintenance solutions to the drilling industry. I have been responsible for taking the business from initial concept through to commercialisation.My role spans product strategy, market validation, customer engagement, and commercial structuring, ensuring our offering delivers tangible value to end users through reduced downtime and improved asset reliability.Key achievements and responsibilities:Led the journey from concept to MVP and commercialisationDesigned and implemented a flexible, scalable licensing and pricing modelBuilt go-to-market strategy and secured early pilots for R&D / early adopters.Worked cross-functionally with engineering and data science teams to align product features with industry and end-user needsEstablished strategic partnerships and represented ADC in key innovation and energy tech forumsThis role combines my commercial leadership with a deep understanding of industrial tech innovation and the challenges of bringing new digital solutions to a traditional sector.