Craig Colyar
Global Sales and Strategy Executive | General Manager | Business Development | Customer Experience | Direct Sales | Bilingual
- Role
- Vice President, Strategy Integration at Shaklee Corporation
- Location
- Mesa, AZ, US
- LinkedIn followers
- 500 followers
About Craig Colyar
I’m a highly experienced, bilingual executive with a 24-year track record of success leading and growing business within direct sales, omnichannel, and international organizations. I have a diverse background working with billion-dollar companies, emerging/mid-range companies, and start-ups. I am passionate about identifying opportunities and implementing innovative and practical business strategies that leverage the latest trends, technologies and best practices. Specialties: Driving corporate revenue through innovative programs to increase sales force engagement and customer acquisition.• Increased revenues year-over-year by 20% to 100%.• Implemented growth and scalability strategies while delivering EBITDA targets.• Overhauled the entire onboarding journey to acquire new customers and reward sales force.• Built systems that increased customer retention by 15%.• Developed and delivered sales strategies for over 12 new product launches.• Helped launch and grow the Mexican market to over $35M in annual sales • Led the US Hispanic market to 50% over 24 months, exceeding $40M in annual sales.• Directed the largest organization at the company (Global Customer Support) and helped decrease employee turnover from 60% to 5% annually by creating employee engagement initiatives, service opportunities, and enhanced earning potential.Core Competencies:• Leadership: Internal Org & External Sales Force• Strategic Business Planning & Sales Enablement• Sales Force Collaboration • General Management / P&L Accountability• International Sales Leadership• Business Model and Compensation Plan Architecture• Training and Field Development• Public Speaking, Presenting• Developing Events and Productions• Customer Service, Contact Center Management
Experience
Vice President, Strategy Integration
Nov 2025 — Present
Education
Brigham Young University
Bachelor of Arts - BA, Spanish & Business Management
Skills
- Home Based Business
- Operations Management
- Network Marketing
- Sales Management
- Customer Service
- Training
- Leadership
- Management
- Team Building
- Product Development
- Marketing
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