Craig Chapman
Executive experienced in strategic planning, cost analysis, budget analysis and board governance @Sinclair Broadcast Group.
- Role
- National Sales Director at Sinclair Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Craig Chapman
Experienced Manager with a demonstrated history strategic planning, sales development and…
Experience
National Sales Director
Mar 2018 — Present
Tasked to build a dedicated sales organization to propel business growth. Developed sales/marketing business plan, created strategy, and recruited new DNA. Led 7 in Sales, Marketing, and Administration. Enforced best practices and accurate forecasting.•Developed short and long-term sales strategies to gain market share/penetration with regional managers, branch managers and account executives to uncover new sales opportunities, develop existing [organic] sales, and increase revenue•Management of regional sales team, pipeline development, forecasting, as well as personally managing companies largest tier clients •Crafted overall account sales strategy and coordinated activities of sales executives to achieve revenue goals; marshaled internal resources to develop plans that helped clients achieve objectives.•Vetted over 30 potential new strategic partnerships to expanded and/or strengthen our presence in the market. Partnership will ensure double digit revenue growth 2020•Developed various marketing programs and methodologies to increase customer loyalties and minimize customer attrition.•Led strategic project planning and growth management in a rapidly changing business arena•Grew new digital and online business through aggressive partnerships that accounted for 53% of 2020 billing•Managed 5 new projects a month $10.6 million in annual billing•Developed additional revenue streams by introducing new product lines to the company\'s existing offerings•Led all major account presentations and contract negotiations; point person in discussions to influence decision making and win client confidence to unlock potential opportunities.
Skills
- Strategic Planning
- Business Strategy
- Marketing Strategy
- Contract Negotiation
- Business Development
- Product Management
- Product Development
- Qualitative Research
- Online Advertising
- Advertising
- Training & Development
- Channel Management
- Analytics
- Microsoft Excel
- Powerpoint
- Digital Media
- Market Research
- Salesforce.com
- Lead Generation
- Account Management
- Employee Training
- Leadership
- Sales
- Customer Retention
- Online Marketing
- Sem
- Advertising Sales
- Management
- Channel Partners
- Sales Process
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