Craig Chaplick

About Craig Chaplick

A seasoned marketing professional with over 25 years of experience, I specialize in analytics-driven strategies that support branding and marketing initiatives for Blue Chip brands with a focus in automotive. My expertise encompasses both digital and traditional channels, where I have developed and executed marketing initiatives aimed at driving customer engagement, lead generation and sales while enhancing brand loyalty.Having worked on both the client and agency sides, I possess a unique understanding of the operational dynamics of agencies and the challenges that brands face in achieving their objectives. My mission is to leverage data to craft strategies that enhance customer retention and loyalty, driving measurable success.With a strong foundation in CRM and multi-channel marketing, I focus on creating impactful programs tailored to meet business objectives. I believe in collaborative leadership, empowering my team to innovate and deliver strategic growth solutions.

Experience

1. Senior Account Director

   Epsilon

   Oct 2015 — Present

   Epsilon is the Agency of Record for Jaguar Land Rover (JLR) for their aftersales/service business. I am the account lead for Epsilon and responsible for all aspects of the business. This includes marketing strategy, JLR corporate relations, retailer (franchise) relations, marketing program performance and enhancements. To drive high levels of success for our Client and for Epsilon, I oversee and manage various departments within the organization which include account, analytics, data, creative, field, reporting, finance and legal. The Epsilon marketing program for JLR consistently delivers high level results for both JLR corporate and retailers. It is analytically driven, supported by multiple channels (both digital and direct) that generates business for JLR retailers, actively supports retention and loyalty and is aligned with JLR corporate objectives. As the account lead for Epsilon, I directly manage and responsible for the Epsilon financials on the JLR account. This includes revenue forecasting, cost management and product pricing.

Education

• University at Buffalo

  Bachelor of Science (B.S.), Business Administration and Management, General

  1989 — 1993

Skills

• Social Media
• Direct Mail
• Advertising
• Brand Management
• Marketing Strategy
• Marketing Communications
• Online Advertising
• Strategic Partnerships
• Interactive Marketing
• Email Marketing
• Digital Strategy
• Strategy
• Marketing
• Customer Retention
• Integrated Marketing
• Digital Marketing
• Relationship Marketing
• Crm
• Direct Marketing