Craig Calico

About Craig Calico

I’ve called the magical world of copywriting “home” for the last eight years.In that time, I\'ve written Super Bowl scripts, blown out 360-degree campaigns, guided companies through successful rebrands, and crafted educational articles fun enough to keep fourth graders awake (it\'s harder than it seems). And all of this got the people *going*! My work has won a Silver Jay Chiat Award, an Effie Award, and has been featured in AdAge and Little Black Book.At TMA, I write digital, social, print, broadcast, and video game copy for diverse clients, from the U.S. Army and State Farm to Wendy’s and Tropicana. In short, humanizing brands and developing PR-worthy concepts are my lembas bread and butter.When I’m not interviewing NASCAR champs for Goodyear, you can find me drawing, silversmithing, or dancing poorly in my kitchen.Let’s connect and tell your brand’s story together.Email: h••••••••@gmail.comPhone:(92••••••57Portfolio:

Experience

1. Senior Copywriter

   Tma

   Jan 2024 — Present

   Primary Clients: U.S. Army, Army National GuardSecondary Clients: Goodyear Tires, Palo Alto Networks, Rubik\'s Cube, NBA, Uber, Gillette, State Farm, Quaker, Walmart, Tropicana, Youtheory, Pernod, Chewy, California Lottery, Mercedes-Benz, Pearle Vision, PhilipsDeliverables: Virtual reality experience scripts, omnichannel campaign strategy, RFPs, client presentations, brand guides, social content, commercial scripts, web copy, SMS copy, email copy, product launch messaging, video productions

Education

• De La Salle High School

  High School, General Education

  2006 — 2010

• Loyola University Chicago, John Felice Rome Center Campus

  Study Abroad Course Work focusing on Art History and American Literature.

  2014 — 2014

• San Francisco State University

  Bachelor’s Degree, English with an emphasis in Creative Writing

  2010 — 2015