Craig Burns
Associate Director of US CRM, Field Enablement Lead
- Role
- Associate Director of Us Crm, Field Enablement Lead at Biogen
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Craig Burns
Lisences Scrum Master - ScrumInc. December 2019• Certified Technology Specialist (CTS) certification June 2014• Extron Certified AV Associate Certification April 2016• Harman Networking Essentials Certificate March 2016• Skillsoft Techniques for Better Time Management Certificate March 2016• Chief Installation Professional Certificate March 2016• QUMU Certifications in Capture Studio 2.8, VNE 5.0 Administration, VCC Publisher/Broadcaster and Administrator 7.5 February 2016• OSHA 30 Hour Construction January 2016• Advanced working knowledge in Microsoft Word, Excel, and Powerpoint, and Skype for Business• Experience with Time Management and Professional Crew Management
Experience
Associate Director of Us Crm, Field Enablement Lead
Jul 2024 — Present · Cambridge, MA, US
The Associate Director of US CRM, Field Enablement Lead will oversee the Biogen North America organization’s CRM Strategy and Field Communication capabilities. Responsible for managing a team that handles governance, design, execution, and support for the field teams overseeing each of Biogen’s therapeutic areas. This role requires close partnership with all field leadership teams and business unit leaders to ensure alignment between information collected and disseminated through our CRM system, business unit strategy, and operational activities.Responsibilities include- Provide strategic leadership and prioritization for our Field Technology in close partnership with the leadership of our field teams. Develop and implement the vision and strategy for sales and marketing technology- Engage in long-term planning for major CRM enhancements and technical capability buidling in close partnership with our IT partners. Regularly lead Lessons Learned and Best Practice Sharing sessions to assess and bring forward learnings to future programs- Improve our field support model guiding the team to close gaps in training or technical capabilities to resolve the most business critical needs- Enable enhanced field feedback for improved collaboration between field and HQ to drive customer insights and provide actionable insights to other buisness stakeholders - Regularly enhance and deploy field communication capbilities for clear and complaint access to material and informatioin for our US based field teams.
Education
Boston University Metropolitan College
Master of Science - MS, Project Management
2017 — 2019
Southern Connecticut State University
Bachelor of Arts (B.A.), Technical Theatre/Theatre Design and Technology
2005 — 2012
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