Craig Blackburn
Senior Copywriter and Content Lead @Radix Communications Ltd
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WORK HISTORY
Senior Copywriter and Content Lead @Radix Communications Ltd
Penryn, GB
I wrote copy for some of the world\'s best-known global B2B tech companies, often after interviewing subject matter experts (SMEs) and being involved in ideation, content planning, and quoting. SECTORS: HR, retail, aviation, healthcare, professional services, wastewater treatment & drinking water, and online learning, among othersTOPICS/TECH: employee experience, water technology, synthetic data, AI, cybersecurity, supply chain management, ERP, customer experience, data management, and many moreFORMATS: case studies, ebooks, brochures, and white papers, as well amplification assets like infographics, video scripts, emails, and social copyKind words from Head of Copy, Matt Godfrey:\"Craig is a talented and experienced writer with a passion for producing finely-crafted marketing content. He responds to every brief with creativity, thoughtfulness, and a critical eye, and encourages and enables the people who work with him to do the same. His curiosity and proactive nature mean he’s always looking for ways to do things better, and he has a positive attitude that inspires others and makes him a valuable asset to any team.\"
EDUCATION
London College of Printing
HND
Devonport High School for boys
11 GCSEs and 3 A Levels
Truro and Penwith College
ILM Level 3 Award in Leadership and Management
ABOUT CRAIG BLACKBURN
I know it isn’t easy finding specialist B2B technology copywriters who can confidently interview SMEs, simplify complex topics, and highlight business value. So, when you come across a LinkedIn profile from one of these rare experts: hallelujah! This is one of those profiles. ABOUT YOU You’re a studio manager, head of copy, or account director at a B2B marketing agency delivering high-value content to large tech companies. Your clients have restricted time, budgets, and resources. You often work with disengaged SMEs and unclear briefs. Project volume fluctuates constantly. If you get it wrong. well, you know the risks: project delays, extra costs, and damage to the reputations of your account managers and the marketers they serve. I can help you solve most of these problems while adding value to your client accounts. ABOUT ME - Three decades as a business journalist, head of content, and senior copywriter - A senior writer specialising in high-value, interview-based assets (but who also creates copy for every format across all B2B sectors)- Big brand experience: Advanced, AWS, Cognizant, Deltek, Endava, GlobalLogic, Google, IFS, IRIS, Lenovo, Microsoft, NVIDIA, Oracle, Palo Alto Networks, Red Hat, SAP, Snowflake, Symantec, SUSE, Trustpilot, Udemy, Unit4 - See work examples: MY SERVICES 1. Ideation: Developing concepts and clarifying briefs. Interviews: Sourcing fresh input from SMEs for high-value assets. Repurposing: Upgrading, refreshing, and merging existing content. Messaging: Generating concise, quick-start brand statements. YOUR OUTCOMES + Elevate copy quality by using a veteran B2B writer.+ Improve audience engagement with authoritative, reader-focused copy.+ Stretch your clients’ budgets by repurposing content.+ Win back time for everyone through accelerated production.+ Increase stakeholder satisfaction at your agency and your clients’ businesses. TESTIMONIAL \"Craig responds to every brief with creativity, thoughtfulness, and a critical eye. His curiosity and proactive nature make him a valuable asset to any team.\"- Matt Godfrey, Creative Director, Radix Communications HOW CAN I HELP? As a senior freelance resource, I can help you create content that adds value to your client accounts and elevates the reputation of your account managers — and the marketers they serve. If I’m a good fit for you, get in touch.
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