Craig Barber

SVP - dentsu

Role: SVP at dentsu
Location: Los Angeles, CA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Craig Barber

Senior Media Leader with 20 years of experience shaping investment strategy, planning…

Experience

SVP
dentsu
Jan 2022 — Present · Los Angeles, CA, US
Lead and mentor a bicoastal team of 10 across planning, trading, production, and innovation, while serving on the agency’s senior leadership team shaping investment strategy for a $200M+ OOH portfolio- Steward $50M in direct client investment, balancing pricing rigor with market competitiveness to maximize ROI while safeguarding agency margin and client value- Develop and manage pricing grids and deal structures for new business and pitches, ensuring competitive positioning without financial exposure- Serve as a trusted partner to C-suite clients across tech, entertainment, and retail, aligning investment decisions with business objectives and delivering accountable, measurable results- Drive internal performance by managing resources, problem solving across stakeholders, and embedding investment disciplines into our core team processes- Maximize client value through negotiation of key renewals and agreements, securing rate advantages and incremental benefits to reinvest into other channels- Ensure compliance with client audits and maintain transparency in investment practices, consistently demonstrating exceptional value- Published thought-leadership pieces for industry and internal stakeholders, positioning OOH investment as an essential growth driver within the wider media mix.

Education

University of East Anglia
Bachelor’s Degree
2004 — 2007

Skills

Mobile Marketing
Tgi
Outdoor Advertising
Digital Billboards
Digital Media
Marketing Communications
New Media
Radio
Strategy
Postar
Media Buying
Negotiation
Account Management
Ooh
Media Planning
Media Strategy
Advertising

Contact information

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Work email
c••••••••@dentsu.com
Personal email
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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Craig Barber

Experience

SVP

Education

University of East Anglia

Skills

Find verified contacts for anyone on LinkedIn