Craig B.
Head Office - Group Wellness & Fitness Operations Manager @Champneys
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WORK HISTORY
Head Office - Group Wellness & Fitness Operations Manager @Champneys
GB
Lead fitness and wellbeing operations across 7 resorts; manage 7 direct-report managers and influence ~70 staff- Delivered FY (May–Apr) growth: PT revenue +26%(£219k → £276k); secondary spend +52%(£363k → £553k); new member revenue +4%(£2.4m → £2.5m)- Built and maintained multi-site KPI dashboards and reporting packs in Excel/Google Sheets, automating recurring reporting and improving decision cadence across 7 sites- Built and implemented multi-site reporting dashboards and monthly review packs covering membership health, cancellations, engagement, PT pipeline and guest satisfaction (examples in Featured; figures redacted)- Drive utilisation and conversion through structured service pathways:~136 PT consultations/month,~60% conversion to PT paid PT sessions/year-Delivered participation programmes including bootcamps with 90% repeat participation and consistent completion- Maintain strong workforce stability with ~7% annual turnover (5 leavers /~70 headcount), supported by structured onboarding and clear delivery standards.
EDUCATION
Loughborough University
Higher Professional Diploma (HPD), Leisure Facility Management
University of Derby
Master of Philosophy (MPhil), Sport Psychology
University of Derby
Bachelor's degree, Sport and exercise science
Shanghai Medical College of Fudan University
Master of Philosophy (MPhil), Applied Sports Psychology
ABOUT CRAIG B.
I build performance systems that make wellbeing services work — for customers, teams and the bottom line.I lead wellbeing and fitness operations across Champneys’ resort portfolio, with 7 direct-report managers and ~70 staff across sites. My focus is simple: increase utilisation, improve experience, and grow commercial performance through programmes teams actually deliver and reporting leaders actually use.Recent results (FY May–Apr): PT revenue grew from £219k to £276k (+£57k). Secondary spend increased from £363k to £553k (+£189k). New member revenue grew from £2.4m to £2.5m.What I do in practice:• Design and roll out scalable wellbeing/fitness programmes• Standardise service pathways, delivery standards and onboarding• Build dashboards and review that turn data into actions• Coach multi-site managers to improve consistency and performanceI’m interested in performance-led wellbeing delivery: how you design services and environments that drive engagement at scale.
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