Craig Allan
Director - Specialised Sales @ABAX
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WORK HISTORY
Director - Specialised Sales @ABAX
Peterborough, GB
In my position as Director - Specialised Sales at ABAX, I played a key role in launching new initiatives and services globally, expanding into new markets and creating innovative customer profiles. I led the Smart Mobility messaging to a wider audience, showcasing the benefits of technology in delivering efficiency and sustainability.• Introduced new solutions and services to add value to ABAX\'s offerings• Expanded into new verticals and markets• Demonstrated the benefits of technology in enhancing business operations
EDUCATION
Bugbrooke Campion
A Levels, Business Administration and Management, General
University of York
Foundation degree, Information Technology & Business Management
SKILLS
ABOUT CRAIG ALLAN
Across international SaaS and product-led businesses, I’ve led Sales Excellence, CRM transformation, GTM strategy and sales leadership, fixing the root causes of under-performance: confusion, inconsistency and lack of rhythm. The result: clarity, accountability, capability and predictable revenue outcomes.I specialise in:Sales Excellence & Productivity, operating rhythm, value-based selling, accountability and cadenceCRM & Forecasting Discipline, HubSpot / Salesforce / D365, pipeline governance and data-driven executionEnablement & Coaching at Scale, uplifting capability and conversion across countries, cultures and rolesGTM & Sales Planning, segmentation, territory design, quota logic, launch execution and focusEnterprise & SaaS Growth, complex deal execution, new vertical entry and ARR expansionI’m known as a change agent and commercial unifier, aligning stakeholders, inspiring adoption and moving organisations from “how we’ve always done it” to “how we win now.”If you want to discuss sales transformation, enterprise growth or building a high-performing commercial system, I’m always open to connect.
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