Craig A. Parnell

About Craig A. Parnell

Proven track record in leading digital and omni, multi-channel marketing functions, working for Fortune 500 companies like J&J, Novartis, Merrill Lynch & Merck. From an agency career perspective, I was Managing Partner of Across Health North America, responsible for all operations, sales, and marketing, leading/developing eCRM and eMarketing/ digital marketing programs. At Across Health, I developed and executed the online launch of Folotyn in PTCL for Allos Therapeutics. Launched Revlimid for Celgene as a SVP at EURO RSCG agency. At Merrill Lynch, I was on the senior leadership team to re-launch their on-line platform creating the One-Stop-Shop for clients. For Novartis, I established and led a Global Oncology eMarketing team to achieve marketing brand objectives that increased sales of various products in the Oncology portfolio. While at J&J I was responsible for 20% sales online of Tri-Cyclen Dial Pak product plus a number of other eBusiness achievements. I started my career at Merck developing some of the first interactive touchscreen programs for doctors to detail them on products & educate them on various disease states. I have extensive experience managing and directing both domestic and international teams and worked directly with the CEOs of all the companies in my career. As Head, Oncology New Business at GTO, I was responsible for sales & marketing to clients in pharma Oncology. As CEO and President of CAP PHARMA I provide brand teams in the pharma business with omni /multi-channel consulting and ad agency services. Client Growth Executive at RxMx, responsible for sales and business development to life science companies in North America. Director, Business Development at Victory Healthcare Communications selling advertising agency programs to pharmaceutical and biotech companies. Senior Director, Business Development at Heatlhlink Dimensions selling to life science companies and ad agencies the largest provider database in the nation. Currently the CEO and President at CAP PHARMA.Key member or leader of marketing teams that launched the following Rx products: Entresto, Imbruvica, Folotyn, Dutoprol, Revlimid, Gleevec/Glivec, Zometa, Femara, Sandostatin, Levaquin, Floxin, Renova, Tri-Cyclen, Regranex, Primaxin, Renitec.Specialties: Omni & Multi-Channel Marketing, Marketing, Digital Marketing, Global Marketing, Advertising, Oncology Marketing, Multi-Therapeutic Area Marketing, Telehealth, Media Campaign Strategy & Tactics, Point-of-Care, IT, Analytics, AI solutions, and CROs.

Experience

1. CEO & President, Pharmaceutical Sales and Marketing Executive

   Cap Pharma

   Oct 2011 — Present · Edison, NJ, US

   Established a full service pharmaceutical marketing consulting firm and agency that specializes in AI, telehealth, digital marketing, branding, market analysis, media campaigns,sales/marketing Omni-channel programs and key performance indicators. We win major accounts of business and partner with other agencies to execute day to day tactical plans. As practice expert in the pharmaceutical industry, I consult with Guidepoint, Avenor Research, Coleman Research, Gerson Lehrman Group. • Launched Imbruvica (CLL) for Pharmacyclics and JnJ. Consulted and executed digital strategy for the companies and brand. Played key role in pre and post launch marketing planning. • Target mid-sized biotech companies and receiving positive feedback on the business model being deployed at CAP Pharma. • Execute each program with Strategic One-Pagers that tell the client we understand their business and here is what we suggest as the agency (POV) in regards to (Goals, Objectives, Strategies and Tactics).• Developed go-to-market strategy and objectives for a Telehealth startup focusing on adherence and persistence programs that improve patient outcomes.

Education

• William Paterson University of New Jersey

  MA, Comm. Theory

  1992 — 1996

• Ramapo College of New Jersey

  BA, Mass Communications

  1979 — 1984

Skills

• Oncology
• Brand Management
• Cross-Functional Team Leadership
• Sales
• Marketing
• Marketing Strategy
• Multi-Channel Marketing
• Interactive Marketing
• Branding & Identity
• Healthcare
• Business Development
• Digital Marketing
• Relationship Marketing
• Market Research
• B2b
• Direct Marketing
• Advertising
• Strategic Partnerships
• Web Marketing
• Strategic Planning
• Content Management
• Mobile Marketing
• Marketing Management
• Market Analysis
• Digital Strategy
• Marketing Communications
• Social Media Marketing
• Executive Management
• Business Planning
• Competitive Analysis
• Start-Ups
• Online Advertising
• Management
• Corporate Communications
• Web Analytics
• Integrated Marketing
• Strategy
• E-Commerce
• Product Launch
• Segmentation