Chuck Woelfel
Data-driven, Insights-led Marketing Leader
- Role
- Senior Director, Marketing Research & Insights at Equitable
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Chuck Woelfel
Dynamic, disruptive and purpose-driven leader, driving measurable growth in organizations and products. Career track of innovation, challenging the status quo, leveraging consumer insights and data analytics to fuel strategies across marketing disciplines, including general and targeted advertising, direct marketing, lead generation & qualification, etc. Significant experience client-side and agency-side, and as a business owner & entrepreneur. Analytic & strategic with a results-oriented approach. Global experience across industries, with particular focus in consumer packaged goods, financial services, healthcare and B2B industries. Problem solver, expert at designing and leveraging market research to develop broad-based strategic plans to strengthen and grow brands and organizations. Accomplished focus group moderator, having led thousands of focus groups, IDIs, and strategy sessions. An unmatched ability to connect with focus group participants. Developed many proprietary techniques for qualitative and ethnographic evaluations. Skilled at performing complex statistical analyses, including multiple regression, discriminant analysis, factor analysis, cluster analysis, conjoint and metric multidimensional scaling. Collegial and inclusive style, with strong leadership and mentoring skills. Click here for a quick history of those contributing to the development of social thought supporting my foundational thinking: Specialties: Strategic planning and brand strategy development New product introduction / product positioning Audience segmentation Marketing communications and message strategy development Qualitative research (focus group moderation) Quantitative research and statistical analysis
Experience
Senior Director, Marketing Research & Insights
Apr 2024 — Present · New York, NY, US
Education
State University of New York at Buffalo
Bachelor's degree
State University of New York at Albany
Communications Research/Statistics
Skills
- Integrated Marketing
- Advertising
- Strategic Planning
- B2b
- Direct Marketing
- Market Research
- Customer Insight
- Brand Development
- Social Media
- Product Development
- Email Marketing
- Leadership
- Digital Marketing
- Marketing
- Marketing Communications
- Qualitative Research
- Marketing Research
- Marketing Strategy
- Online Advertising
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