Caroline Elliot
Digital Trading Manager @Halfords
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WORK HISTORY
Digital Trading Manager @Halfords
Redditch, GB
Responsible for defining trading objectives and strategies to drive CVR and AOV, delivering a targeted budget of ~£250m across the Motoring and Cycling categories on our.com and.ie platforms. I am a people-focused leader, currently managing the Merchandising and Campaign teams, and building a comprehensive roadmap that aligns with overall business strategy while improving efficiency through smarter tools and processes.Highly skilled in commercials, budgeting, and data analytics, with extensive experience in collaborative, cross-functional work. Partnering closely with Digital & Customer, Finance, Store Operations, Marketing, and Trading teams to align priorities, maximise opportunities, and deliver strong commercial outcomes.
EDUCATION
University of Gloucestershire
MSc
University of Birmingham
BSc (Hons)
Lifetime
Diploma
SKILLS
ABOUT CAROLINE ELLIOT
Over 20 years’ experience in e-commerce (including Amazon 1P and 3P…
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